Achieve a lighter brighter blonde in 2 weeks
90% stronger hair with Opti-PLEX Technology

Dull blonde hair? This sulphate free shampoo is your colour saviour. Transforming and lifting all types of blondes across the colour spectrum, for visibly lighter, brighter hair in 2 weeks. Lemon extract leaves blonde hair vibrant with dazzling shine whilst Opti-PLEX technology penetrates deep into the hair core to reconstruct bonds after chemical, styling and environmental damage. Developed with FragranceFuse technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.

Directions: Lather evenly through wet hair and rinse thoroughly. Follow with Colour Lock Conditioner for a vibrant blonde that lasts.