Description

Fudge Professional Clean Blonde Violet Toning Shampoo instantly neutralises brassy tones while cleansing and strengthening blonde hair.

Fudge Professional Clean Blonde Violet Toning Shampoo is the ultimate purple shampoo for keeping blonde, grey, or highlighted hair cool, bright, and salon-fresh. Formulated with salon-strength violet pigments, it neutralises unwanted yellow and brassy tones in just one wash, restoring a crisp, cool tone to your hair.

Powered by Opti-PLEX™ technology, this anti-brass shampoo doesn’t just tone — it also repairs and strengthens each strand from the inside out. It helps reverse damage caused by bleaching, colouring, and heat styling, leaving hair up to 90% stronger after just one use. The gentle yet effective cleansing formula removes dirt, excess oil, and product build-up without stripping away essential moisture.

FragranceFuse™ technology infuses every strand with a fresh, long-lasting scent that lasts up to 24 hours, so your hair not only looks incredible but smells amazing too. Ideal for use 1–2 times a week, this shampoo helps maintain your blonde tone between salon appointments while keeping hair smooth, soft, and shiny.

For best results, pair with Fudge Professional Clean Blonde Violet Toning Conditioner or Violet-Toning Treatment to lock in hydration, enhance colour vibrancy, and prolong cool tones.

Key Benefits

• Neutralises brassy and yellow tones instantly

• Repairs and strengthens damaged hair

• Cleanses without stripping natural moisture

• Restores cool, bright blonde shades

• Infuses hair with 24-hour fresh fragrance

How to Use
Apply to wet hair and lather evenly, focusing on areas with brassiness. Leave for 1–5 minutes depending on desired tone, then rinse thoroughly.

Suitable For

• Blonde, grey, or highlighted hair

• Damaged or over-processed hair

• Weekly tone maintenance