Description

Joico Colorful Anti-Fade Shampoo gently cleanses while protecting and preserving the vibrancy of colour-treated hair for longer-lasting brilliance.

Joico Colorful Anti-Fade Shampoo is a gentle yet effective colour-protecting shampoo designed to keep colour-treated hair looking fresh, vibrant, and glossy. Formulated with Joico’s SmartRelease™ Liposome Technology, it continuously releases Rosehip Oil, Arginine, and Keratin to repair, strengthen, and shield hair from future damage.

This sulfate-free formula removes impurities and excess oil without stripping away essential moisture or dulling your colour. Infused with Camellia Oil, it nourishes and smooths the hair cuticle, while antioxidant-rich Pomegranate Extract helps protect against environmental damage and UV exposure — two major causes of colour fade.

Perfect for daily use, this anti-fade shampoo helps lock in colour pigments, keeping tones true and vivid between salon visits. It also enhances softness, shine, and manageability, leaving hair feeling silky and healthy.

Whether your hair is balayaged, highlighted, or fully coloured, Joico Colorful Anti-Fade Shampoo ensures your colour stays luminous for as long as possible while maintaining hair’s overall health.

Key Benefits

• Gently cleanses without stripping colour

• Protects against colour fade and dullness

• Nourishes, softens, and smooths hair

• Strengthens to reduce breakage

• Safe for daily use and colour-treated hair

How to Use
Apply to wet hair, massage into a rich lather, and rinse thoroughly. Follow with Joico Colorful Anti-Fade Conditioner for optimal results.

Suitable For

• Colour-treated hair

• All hair types and textures

• Daily gentle cleansing and colour preservation