Description

Joico Defy Damage Protective Shampoo gently cleanses while strengthening and protecting hair against damage, breakage, and colour fade.

Joico Defy Damage Protective Shampoo is a luxurious damage-preventing shampoo designed to preserve the health of hair while protecting it from daily stressors. Formulated with Joico’s SmartRelease™ Liposome Technology, it continuously releases Rosehip Oil, Arginine, and Keratin to repair, strengthen, and shield hair from within.

This colour-safe shampoo effectively removes dirt, impurities, and product build-up without stripping hair’s natural moisture or fading colour. Its rich, creamy lather helps fortify hair bonds, reduce breakage, and prepare strands for styling while maintaining a soft, smooth feel.

Enriched with Protective Lipids and Moringa Seed Oil, it defends against environmental pollutants, heat styling, and UV exposure — all common causes of damage and dullness. Perfect for colour-treated, lightened, or chemically processed hair, it helps maintain vibrant colour and a glossy, healthy finish.

Used daily, Joico Defy Damage Protective Shampoo keeps hair strong, resilient, and radiant, making it the perfect first step in your damage-protection routine.

Key Benefits

• Gently cleanses while protecting hair bonds

• Preserves colour vibrancy and shine

• Strengthens to reduce breakage

• Defends against heat, UV, and pollution

• Suitable for all hair types

How to Use
Apply to wet hair, massage into a lather, and rinse thoroughly. Follow with Joico Defy Damage Protective Conditioner for best results.

Suitable For

• All hair types and textures

• Colour-treated, lightened, or chemically processed hair

• Daily gentle cleansing and damage prevention