Key Benefits of Joico YouthLock Sulfate-Free Shampoo with Collagen:

1. Sulfate-Free:
   • Being sulfate-free, this shampoo is much gentler on the hair and scalp. Sulfates can sometimes strip hair of its natural oils, which can lead to dryness and damage. This shampoo cleanses without that harsh stripping effect, making it ideal for people with color-treated hair, dry or sensitive scalps, or curly hair that needs more moisture.
2. Collagen Infusion:
   • Collagen helps to strengthen and plump the hair, restoring elasticity and volume. It also helps repair damage from environmental stressors, making hair look fuller, more vibrant, and more youthful. Collagen in the formula provides structural support for hair strands, improving overall texture and strength.
3. Moisture Balance:
   • The shampoo helps to retain the hair’s natural moisture balance, which is especially beneficial for dry, aging, or brittle hair. It hydrates and nourishes the hair without leaving it heavy or greasy.
4. Restores Youthful Appearance:
   • Designed to address the signs of aging in the hair, this shampoo rejuvenates hair by improving its texture, adding bounce, and enhancing shine. Over time, it can help reduce the appearance of thinning, dry, or dull hair.
5. Protects and Strengthens:
   • The collagen helps protect hair from damage and enhances its overall resilience. The shampoo works to improve hair strength, making it less prone to breakage and split ends.
6. Gentle Cleansing:
   • This shampoo provides a rich lather and cleanses hair effectively, removing dirt, oil, and product buildup while maintaining softness and shine.

How to Use Joico YouthLock Sulfate-Free Shampoo with Collagen:

1. Wet Hair: Begin by thoroughly wetting your hair with warm water.
2. Apply Shampoo: Apply an appropriate amount of Joico YouthLock Shampoo to your hands, then lather it into your scalp and hair. Massage gently to help distribute the product evenly.
3. Rinse: Rinse the shampoo out thoroughly with lukewarm water.
4. Follow with Conditioner: For the best results, follow with Joico YouthLock Conditioner or the YouthLock Treatment Masque for deep conditioning and nourishment.

Ideal For:

• Anyone with color-treated or chemically treated hair.
• Individuals looking for an anti-aging shampoo that adds volume, shine, and elasticity to hair.
• Those with dry or damaged hair, or anyone who wants a gentler, moisturizing shampoo.