Description

Joico YouthLock Shampoo gently cleanses dry, dull and brittle hair while helping bring back shine and bounce. It is designed for maturing hair that feels less soft or is harder to manage than it used to be. The formula is free from SLS and SLES and works into a lather that rinses away everyday oil and residue.

Gentle cleansing for dry, maturing hair

Choose this shampoo if your roots need a wash while your lengths feel dry or rough. Massage the lather into the scalp first, then let it run through the lengths as you rinse. If your ends catch when you comb them, follow with conditioner and gently work through tangles from the tips upwards. This is especially useful if your hair feels brittle or tends to snap during brushing.

Collagen and buriti oil for shine

Joico YouthLock Shampoo contains collagen and buriti oil. The YouthLock range is designed to support moisture, shine and a bouncier finish in dry hair. Joico also uses its SmartRelease technology in the range to help protect hair from the effects of everyday styling. Pair the shampoo with Joico YouthLock Conditioner for a routine that leaves the lengths feeling softer and easier to manage. Joico reports less breakage from brushing on damaged hair when the shampoo and conditioner are used together, compared with a non-conditioning shampoo.

How to use

1. Wet your scalp and hair thoroughly.
2. Apply the shampoo and gently massage it into a lather.
3. Rinse well, paying attention to the hairline and nape.
4. Follow with YouthLock Conditioner, working it through the mid-lengths and ends.

If your hair is thick, wet it in sections before shampooing so the lather can reach the roots more easily. After rinsing out your conditioner, gently squeeze excess water from the lengths before towel drying.