L’Oréal Professionnel Serie Expert Blow Dry Fluidifier – 150ml

Achieve smooth, frizz-free, and long-lasting blow-dry results with the L’Oréal Professionnel Serie Expert Blow Dry Fluidifier — a professional multi-benefit leave-in cream designed to protect, smooth, and style in one step.

Formulated with Thermo-Protect Technology, this lightweight cream shields hair from heat damage up to 230°C, making it perfect for use with hairdryers, straighteners, and curling tools. It smooths the hair fibre, reduces frizz, and adds softness and shine, while providing up to 4 days of anti-frizz control for a salon-quality finish that lasts.

Its flexible formula also offers residency in style memory, meaning your blow-dry stays smoother and sleeker for longer, even in humid conditions. Suitable for all hair types, including colour-treated hair, it’s the ideal prep step for flawless styling.

Key Benefits:

• Protects against heat damage (up to 230°C)

• Provides up to 4 days of anti-frizz control

• Smooths hair and boosts shine

• Enhances style memory for longer-lasting results

• Lightweight, non-greasy formula

How to Use:
Apply 2–3 pumps of Blow Dry Fluidifier to towel-dried hair, focusing on lengths and ends. Distribute evenly with a comb. Blow-dry and style as desired. For best results, use with Serie Expert Liss Unlimited or smoothing shampoos and conditioners.

Professional Tip:
Layer with a heat-protecting spray for added protection and shine when using high-heat styling tools.

Enjoy sleek, polished styles with the L’Oréal Professionnel Serie Expert Blow Dry Fluidifier — your ultimate blow-dry companion.