Description

.L’Oréal Professionnel Série Expert Chroma Crème Purple Shampoo 

Neutralize unwanted yellow tones and revive your blonde with the L’Oréal Professionnel Série Expert Chroma Crème Purple Shampoo. Developed with salon professionals, this advanced toning shampoo cleanses while correcting brassiness for cooler, brighter blondes and highlighted hair.

Formulated with purple pigments, it works instantly to counteract yellow undertones caused by oxidation, heat styling, or environmental factors. The colour-neutralising action is balanced with a rich, creamy texture infused with caring agents to maintain hair softness, hydration, and shine.

Unlike traditional purple shampoos that can leave hair feeling dry or rough, the Chroma Crème formula delivers even, neutralising pigments while nourishing the hair fibre. Ideal for natural, coloured, or highlighted blonde, bleached, or silver hair.

Key Benefits: Purple Shampoo

Instantly neutralizes yellow undertones

• Enhances cool blonde and silver tones

• Gently cleanses without stripping moisture

• Leaves hair soft, shiny, and vibrant

• Suitable for natural and colour-treated hair

How to Use: Purple Shampoo
Apply to wet hair, distribute evenly, and lather. Leave for 2–5 minutes depending on desired neutralisation. Rinse thoroughly. Use once or twice a week to maintain tone, alternating with your regular Série Expert shampoo.

Professional Tip: 
For maximum results, follow with Série Expert Chroma Crème  to lock in moisture and maintain your perfect cool tone.

Keep your blonde luminous and brass-free with L’Oréal Professionnel Série Expert Chroma Crème Purple Shampoo — the salon-secret solution for radiant, cool-toned hair