First, the formula contains violet micro-pigments that give the shampoo a deep purple color. However, what these pigments will do is neutralize yellow undertones to leave the hair white or grey, depending on the overall color and setting time. Then, the amino acids in the formula smooth the hair fiber and compensate for possible loss of proteins. Thus, making the hair stronger and softer, and more manageable.

Finally, this shampoo was specifically developed for white and grey hair, both naturally occurring or lightened. Therefore, it is not the best choice for those only looking to achieve a cool blonde color. If that is the case, try the L’Oréal Professionnel Série Expert Blondifier Cool Shampoo.

Characteristics

• Texture: liquid;
• Hair issues: yellow undertones in white and grey hair;
• Time of application: when needed;
• Hair type: white and grey hair;
• Main benefits: neutralizes unwanted undertones, enhances the hair color and shine.