Description

milk_shake icy blond shampoo is a specific shampoo for blond hair. The special black pigment contained within the new milk_shake icy blond range, gives delicate ash tones to very light blond hair or platinum blond hair. Prolongs the effects of grey or silver tones. It helps to neutralizes and counteracts unwanted yellow or brassy tones in blond hair. The shampoo is ideal for very light blond or platinum blond hair. Not recommended for grey or white hair. SLES & paraben-free.

• Neutralizes yellow/brassy undertones

• Enhances cool, icy blonde shades

• Cleanses without drying or stripping color

• Boosts shine and clarity

• Preps hair for conditioner or treatment

Key Ingredients:

• Violet pigments – tone unwanted warmth in blonde hair

• Milk proteins – strengthen and moisturize

• Integrity 41® – sunflower seed extract to protect color

• Organic berry extracts – add antioxidant support and softness

Who It’s For:

• Platinum, icy, or ash blonde hair

• Bleached, highlighted, or naturally very light blonde tones

• People trying to eliminate yellow or gold hues

How To Use:

1. Apply to wet hair and lather.

2. Leave on for 1–5 minutes (more time = stronger toning).

3. Rinse thoroughly.

4. Follow with Icy Blond Conditioner for enhanced effect.

Pro tip: Use gloves to avoid staining. Use 1–2 times per week, or alternate with a gentle, non-pigmented shampoo.