Description

OLAPLEX Rich Hydration Mask is a weekly rinse-out treatment for dry hair and medium to coarse strands. It helps replenish moisture, smooth frizz and leave hair softer and shinier. Use it when your lengths feel rough after washing, your ends are difficult to comb or your usual conditioner leaves your hair feeling dry.

Rich moisture for dry lengths and ends

This mask is a good fit if your hair needs a richer conditioning step, particularly through the mid-lengths and ends. If your roots tend to feel oily while your ends feel dry, focus application on the areas that need it most. The formula helps smooth the surface of the hair, so lengths feel more manageable and have a shinier finish after styling. It also helps control frizz in humid conditions.

How the formula helps retain moisture

OLAPLEX Rich Hydration Mask uses Biomimetic Cuticle Technology, which helps seal the outer layer of the hair to reduce moisture loss. In brand testing on bleached hair tresses, the hydration benefit lasted through five washes. How your hair feels between treatments can vary with its condition and how often you wash it. If you bleach or colour your hair, pay particular attention to the ends when applying the mask, especially where they feel rough or tangle easily.

How to use

1. Shampoo your hair and rinse thoroughly.
2. Apply the mask generously to wet hair, concentrating on the mid-lengths and ends.
3. Leave it on for 3–5 minutes, then rinse well.
4. Use it once a week in place of your regular conditioner.

For more even coverage on thick hair, divide the lengths into sections and smooth the mask through each one with your fingers. After rinsing, gently squeeze out excess water before towel drying, then continue with your usual styling routine. Use your regular conditioner on other wash days if your hair still needs some extra moisture.