Description

Joico Blonde Life Violet Shampoo – Tone, Brighten & Strengthen Your Blonde

Say goodbye to brassiness and hello to cool, bright blonde with Joico Blonde Life Violet Shampoo. Specially formulated for blonde, bleached, and highlighted hair, this toning shampoo instantly neutralizes yellow and warm tones while gently cleansing your hair.

Infused with violet pigments, this powerful purple shampoo refreshes cool tones and brings out the best in your blonde — whether you’re platinum, icy, ash, or silver. The sulfate-free formula is safe for daily use and won’t strip your hair of moisture or shine.

What makes it different? The Blonde Life Violet Shampoo goes beyond just toning. It contains a rich blend of Tamanu and Monoi oils to hydrate, protect, and soften fragile blonde hair. Plus, Arginine helps rebuild and strengthen the hair from within, reducing breakage caused by lightening and heat styling.

You’ll love the creamy lather, the luxurious feel, and the visible difference after just one wash.

Key Benefits:

• Instantly neutralizes brassy, yellow tones

• Enhances cool, ashy, and platinum blonde shades

• Sulfate-free and safe for color-treated hair

• Leaves hair soft, shiny, and manageable

• Infused with nourishing Monoi & Tamanu oils

• Helps strengthen lightened or processed hair

• Suitable for natural and bleached blondes

How to Use:

Apply to wet hair. Lather and leave on for 1–3 minutes depending on desired toning level. Rinse thoroughly. Use 2–3 times a week or as needed. Follow with Joico Blonde Life Conditioner or Mask for best results.

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